Wix Test 2025 – Comprehensive evaluation of the Wix website builder
1. what is Wix – general information
The Wix website builder is a popular tool for easily creating professional websites – without any programming knowledge. Since it was founded in 2006, Wix has developed into a platform with over 200 million users worldwide. The website builder is aimed at self-employed people, small businesses and creative people who want to create a modern online presence without any prior technical knowledge.
Thanks to the drag-and-drop editor, the automated “Wix ADI” and the advanced design environment “Wix Studio”, the system is suitable for both beginners and advanced users. Hosting, domain, security and design functions are included – a real all-in-one package. The Wix test shows: The platform impresses with its flexibility, user-friendliness and diverse design options – especially in comparison to other construction kits such as Jimdo or Squarespace.
2. user-friendliness
A central criterion in every Wix test is user-friendliness – and this is exactly where the Wix website builder impresses across the board. Right from the first login, it is noticeable how intuitively the user interface is designed. Getting started is made easier by a guided introduction, where the user can choose whether they would prefer to start with the classic Wix Editor or the Wix ADI. The Wix ADI (Artificial Design Intelligence) automatically creates a website based on just a few questions – ideal for beginners who want to get online quickly without any prior knowledge. The classic Wix Editor, on the other hand, offers a drag-and-drop interface that allows almost unlimited creative freedom. Users can freely place text, images, videos and other elements on the page. The Wix website builder differs significantly from other providers, where layouts can often only be customized to a limited extent.
A particularly positive aspect of this Wix test report is that changes are visible in real time – without the need to constantly save or publish them. Another plus point in the Wix test is the clear navigation within the dashboard. Page structure, settings, apps and SEO options are logically arranged and easily accessible. Mobile views can also be adjusted separately, which is essential for mobile optimization. The speed of the editor and the loading times within the system are also satisfactory. Although there can occasionally be minor delays with particularly extensive pages, overall the Wix website builder is a stable and reliable system. The Wix test report also praises the automatic saving function, which protects against data loss. If you want to learn more, you will find numerous instructions, tutorials and videos in the Wix Help Center. These are organized by topic and in many cases are also available in German. This allows users to find out about specific functions without having to search for a long time. The integration of apps and extensions is also straightforward and fits seamlessly into the overall system.
Conclusion of this section in the Wix test: The user-friendliness is one of the biggest plus points of the Wix website builder. Whether beginner or advanced user – everyone will quickly find their way around. The interface is well thought-out, modern and responsive. In comparison with other website builders, Wix is particularly impressive due to its intuitive operation, which is complemented by smart functions such as the ADI and the structured editor. This Wix test report clearly shows: In terms of user-friendliness, Wix is one of the best providers on the market.
3. templates and design
The Wix website builder impresses with over 800 modern, professionally designed templates. These are sorted by industry – whether for restaurants, photographers, online stores or coaches: there is a suitable design for almost every purpose. According to the Wix test, the templates score points with their clear structures and strong visual impact.
All templates are fully customizable. Colors, fonts, spacing and elements can be freely designed using drag-and-drop – without any programming knowledge. This clearly sets Wix apart from many other construction kits, which often only offer limited design options.
The only disadvantage is that the selected template cannot be completely changed once the project has started. If you want a new layout later, you have to transfer content manually. With a little planning, however, this is easily avoidable.
All templates are mobile optimized – including a separate editing option for the mobile view. Scroll effects, animations and modern UI elements ensure a professional appearance on all devices.
The “Wix Studio” offers extended design freedom, especially for professionals. Complex layouts, dynamic content and customized interactions also make the platform interesting for agencies and web designers.
To summarize: In the area of templates and design, Wix is one of the top providers among website builders. The large selection of templates, comprehensive customizability and mobile optimization offer the best conditions for building a professional website. The Wix test report shows: If you value design freedom and individuality, the Wix website builder is just right for you.
4. advantages and disadvantages
Wix: Advantages vs. disadvantages
| Advantages | Disadvantages |
|---|---|
| High degree of design freedom thanks to drag-and-drop editor | Templates cannot be changed after publication |
| Over 800 professionally designed templates | Manual transfer necessary for subsequent design changes |
| User-friendly, logically structured interface | Sometimes long loading times for extensive websites |
| Wix ADI makes it easier for beginners to get started | Weaker SEO ranking possible due to performance losses |
| Wix Studio for advanced design and functional requirements | No simple export function – long-term commitment to Wix |
| Large selection of apps for e-commerce, marketing & more | Portability of content severely restricted |
| Integrated SEO tool with clear recommendations | |
| Easy creation of professional websites without programming knowledge |
5. prices and tariffs
Wix prices and tariffs
| Tariff | Price (approx.) | Target group | Included services |
|---|---|---|---|
| Free of charge (Free) | 0 € / month | Beginners for testing | Wix advertising, subdomain, basic functions |
| Connect Domain | 5 € / month | Private users with their own domain (advertising remains) | Own domain connectable, but still advertising |
| Combo | 10 € / month | Private individuals & small websites | Ad-free, free domain, basic functions |
| Unlimited | 15 € / month | Freelancers & small businesses | More storage space & bandwidth, analysis tools |
| VIP | 25 € / month | Professionals with increased support needs | All Unlimited features plus priority support |
| Business Basic | 20 € / month | Small online stores | Payment processing, basic store functions |
| Business Unlimited | 30 € / month | Growing e-commerce projects | Expanded online store, multichannel sales |
| Business VIP | 35+ € / month | Professional online stores with VIP support | Extended e-commerce functions, VIP support |
6. advanced functions
The Wix website builder offers far more than just simple design functions – the Wix test shows just how powerful and flexible the platform really is, particularly in the area of advanced features. In addition to the standard functions such as drag-and-drop editor, templates and domain management, Wix provides a variety of advanced tools that can only be found in this form in a few other modular systems. A highlight in the Wix test report is the integrated app market. Over 300 apps are available there, with which the functionality of the website can be individually expanded. From booking systems to live chats, newsletter tools, event calendars and social media integrations – there is a suitable extension for almost every scenario. Many of these apps are free, others are available for a fee or in freemium versions. Installation is straightforward and integration is seamless. Another plus point in the Wix test is the ability to create dynamic content. Structured content such as blog posts, team profiles or product catalogs can be managed centrally via so-called “data collections” and automatically displayed on pages. This is particularly helpful for larger projects with many recurring content structures. In combination with the “Wix Studio” tool, the system even becomes a real alternative for smaller CMS solutions. The Wix website builder also offers solid features when it comes to SEO. Users can manually adjust meta titles, descriptions, alt texts and URL structures. The system also includes a built-in SEO tool that provides step-by-step instructions and recommendations – particularly useful for beginners. According to several sources in the Wix review, many users have been able to significantly improve their visibility on Google using these tools. Another powerful feature is the ability to create multilingual websites. The “Wix Multilingual” service allows content to be maintained in different languages and automatically translated if required. This is particularly interesting for internationally active companies or users who want to address a global target group.
For users with programming skills, the Wix website builder offers “Velo by Wix”, a development environment that can be used to create your own applications and database connections. Velo is based on JavaScript and allows complex web applications to be developed directly in the Wix system – a powerful tool that is described as a real game changer in the Wix test. Finally, the integrated e-commerce area should not go unmentioned. Users can not only sell physical products, but also digital content, memberships, subscriptions and online courses. Stock levels, taxes, shipping rules and payment providers can be conveniently managed via the central dashboard. In summary, the Wix test report shows that the Wix website builder not only impresses with its simple design system, but also with its technical possibilities. Whether SEO, multilingualism, dynamic content or app integration – in terms of expandability, Wix is one of the strongest platforms on the market. Anyone who wants to go beyond the basic functions will find a very comprehensive set of tools here.
7. support
Another key aspect of this Wix test report is customer service. Because no matter how intuitive a system is, reliable support is essential in the event of questions or problems. The Wix website builder offers a variety of support options to help both beginners and advanced users. The Wix test shows a mixed picture: While the help library is excellent, there is still room for improvement when it comes to direct support. The extensive help center, which includes a large number of articles, tutorials, videos and step-by-step instructions, is a positive highlight. These are thematically very well structured and available in several languages, including German. Whether it’s about inserting images, setting up an online store or SEO settings, most questions can be answered using the documentation. The Wix test report shows that beginners in particular are very well supported here… The integrated support tool within the dashboard also impressed in the Wix test. Users receive context-related help suggestions based on the editor currently being used or the function being edited. This function significantly reduces the time spent searching for suitable help topics and increases the efficiency of website creation. If self-help is not enough, Wix offers various contact options. However, the level of support offered varies depending on the plan. Users of the free or cheaper plans can contact support primarily via a ticket system or the online knowledge base. Premium customers have access to prioritized support – including a callback service, which many Wix test reports describe as helpful but not always reliable. A real plus point is the option of requesting German-speaking support. Even if not all employees speak fluent German, according to the Wix test at least communication in German is offered. Response times are okay on average, but could be faster for more complex queries. For e-commerce projects or technical difficulties in particular, many users would like to be contacted more directly, for example via live chat or hotline. Another feature is “Wix Partner Support”, which is aimed at professional web designers, agencies and developers. Here, experienced users receive technical support at a higher level – including access to experts for certain functions such as Velo, SEO or complex database structures. To summarize this section of the Wix test report: The support of the Wix website builder is solid overall, but not perfect. The quality and clarity of the help center is particularly impressive. However, those who value fast, direct contact should choose a Premium plan in order to receive preferential treatment. The support offered is generally sufficient for beginners and smaller projects. However, there is still room for improvement – especially when it comes to telephone accessibility.
8 Conclusion and test result
In the final part of this Wix test report, we summarize the most important findings and draw an overall conclusion on the performance of the Wix website builder. Overall, it is clear that Wix is one of the best and most flexible website builders on the market – with an impressive combination of user-friendliness, design freedom and functional diversity. The Wix website builder is aimed at a broad target group: from private bloggers and small businesses to professional web designers and agencies. The various editors – from the automated Wix ADI to the highly flexible “Wix Studio” – enable individual use depending on the level of knowledge and project goal. This adaptability sets Wix apart from the competition in many respects. Particularly positive in the Wix test: the huge selection of professional templates, the complete design customization, the powerful app market and the many additional functions such as multilingualism, SEO tools or the integration of third-party providers. With its e-commerce functions and scalable business tariffs, the Wix website builder is also ideal for online stores. In the tested areas of user-friendliness, design and functions, Wix achieved consistently high ratings. The clearly structured user interface, logical page management and diverse help tools make work much easier. According to several independent sources in the Wix test report, Wix also scores highly with its stable performance and useful expansion options. Of course, there are also weaknesses that should not be missing in any objective Wix review. These include the fact that templates cannot be changed after the start of the project, sometimes longer loading times for large pages and the inability to easily export or migrate the website. Direct support could also be somewhat faster and more accessible for certain tariffs. Despite these minor points of criticism, the advantages clearly outweigh the disadvantages in the overall assessment. If you want to create a modern, individual and easy-to-use website, the Wix website builder is one of the best solutions available. Wix is an excellent choice for start-ups, self-employed people and small businesses in particular, as it enables them to present themselves professionally on the web without any prior technical knowledge. In conclusion: In our comprehensive Wix test, the website builder achieved a very good rating. The platform impresses with its high degree of flexibility, diverse design options and a fair price-performance ratio. This Wix test report shows: Wix is not only suitable for beginners, but also for anyone looking for a creative and powerful solution for their website.
